Treasure Hunt map illustration (Egeskov Slot)
This was a student project - we had to create a campaign concept and pitch the ideas to our client - Beoplay and Heartland Festival.
Beoplay wanted to make a branded installation and promote their products during the Heartland's Festival, which would result in gaining brand awareness.
Our idea was to build 6 little oases in the area, where different artists and designers would collaborate and create welcoming, artistic and magical spaces accordingly to the mood/feeling for the guests to enjoy, participate or relax at.
In the Treasure Hunt Beoplay would showcase their products (headphones & portable speakers) in each different setting, encouraging people to take pictures and share them on Instagram tagging #beoplayhunt, so some of them could win Beoplay products.
The mood for LOVE setting
The mood for ADVENTURE setting
The mood for THE BLUES setting
The mood for HAPPINESS setting
The mood for MAGIC setting