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Treasure Hunt map illustration (Egeskov Slot)

Beoplay &
Heartland Festival


This was a student project - we had to create a campaign concept and pitch the ideas to our client - Beoplay and Heartland Festival.

Beoplay wanted to make a branded installation and promote their products during the Heartland's Festival, which would result in gaining brand awareness.

Our idea was to build 6 little oases in the area, where different artists and designers would collaborate and create welcoming, artistic and magical spaces accordingly to the mood/feeling for the guests to enjoy, participate or relax at.

In the Treasure Hunt Beoplay would showcase their products (headphones & portable speakers) in each different setting, encouraging people to take pictures and share them on Instagram tagging #beoplayhunt, so some of them could win Beoplay products.


Campaign concept

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The mood for LOVE setting

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The mood for ADVENTURE setting

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The mood for THE BLUES setting

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The mood for HAPPINESS setting

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The mood for MAGIC setting