This was an academic project, where we had to work with a mobile app company - Sound Aid, which focuses on the healing aspect of music and provides meditations and calming sounds for people who are dealing with stress, anxiety, depression or pain.
They asked to come up with ideas how they could attract more users/subscribers.
After testing given version, analysing the market and target group, we came up with suggestions for a new visual identity and friendlier UX, app's further development and marketing strategy for SoMe.
One of my main responsibilities was researching, testing the prototypes, sketching and creating new visuals.
Brand Strategy / Visual Identity / UX design
Different playlists with individual gradients: one's journey from stress (cool colors) to relaxation (warm )
Light version for sunny walks
Dark version for undisturbed good night sleep