KEVIN.MURPHY BLONDE HIGH.LIFT features 6 shades designed for ultra-light blonde results in warm, cool and neutral tones. For the launch, we aimed to create a cohesive visual story that linked the product shots with the freshly created model imagery. We used reflective surfaces, smooth props and a colour palette of purples and soft blondes to match the models' hair, outfits and backdrops. To emphasize the slogan Level Up Your Lift, we stacked the tubes to highlight the product’s ability to provide up to 5 levels of lift. Acrylic and glass shapes, along with deep shadows, were used to experiment with light and reflections to provide a sense of luxury.