KEVIN.MURPHY FREE.STYLER + GLOBAL SHOW 2024
THE SHOW / REFLECTIVE PERSPECTIVE was a KEVIN.MURPHY global show that took place in June 2024 in Budapest, celebrating the 20th anniversary of the KEVIN.MURPHY brand. With approximately 2000 guests attending, Kevin and his Global Artistic Team led an immersive show – a journey exploring the past, present and future of hair.
I had the pleasure of working alongside the fantastic team at the front of house (FOH) and experiencing the behind-the-scenes of this extraordinary event.
THE EMPORIUM / During show breaks, guests were invited to enjoy the KEVIN.MURPHY installations at the FOH and to shop branded merchandise at the Emporium. Before the event started, my role at the Emporium was to categorise and style shelves with merchandise, creating a cohesive shopping experience ensuring visibility from either side of the space and highlighting key items to boost sales and meet marketing targets.
THE FREE.STYLER / Celebrating and marking the 20th anniversary of KEVIN.MURPHY, we designed 16 page newspaper-like magazine and released it during the REFLECTIVE PERSPECTIVE global show. The FREE.STYLER was distributed free of charge to event guests and afterward (post-show) continued to be available in select KEVIN.MURPHY salons worldwide.
FREE.STYLER 2024 magazine credits:
Art Direction - Zane Ruyssenaers
Graphic Design - Martyna Marcenkovaite
Copywriting - Ashleigh Thurman
REFLECTIVE PERSPECTIVE event credits:
Creative Direction - Larry Paul
Art Direction - Zane Ruyssenaers
Event Coordinators - Thomas Berglin & Marta Macakova
BTS Photography - Charlie Ashfield
Emporium - Rachael Muller, Louise Gullak, Martyna Marcenkovaite, Zane Ruyssenaers
*While this credits list highlights key roles relevant to this portfolio page, the successful execution of this event relied on the invaluable efforts of many others, whose names are not individually mentioned here.
